Lock Your Digital Marketing Budget | 90-Minute Live Workshop for Founders

The Founder's Dilemma

Does Any of This Sound Familiar?

You are not confused because you are not smart. You are confused because nobody gives you the full picture before asking for the advance.

💸

"One agency said ₹10,000. Another said ₹1 lakh."

Same website, wildly different prices. Without knowing what is actually included, you either overpay for features you will never use or underpay and rebuild in six months.

The cost: wrong vendor, wasted launch window.

🧭

"Do I need a landing page, an MVP, or a full website?"

Building a 10-page site before you have validated demand is the most common expensive mistake. A one-page MVP could have told you the answer in two weeks.

The cost: months of build time for an unproven idea.

🎯

"Meta ads or Google ads? Everyone says something different."

Google captures people already searching. Meta creates interest in people who were not. Picking the wrong one for your product means paying for clicks that never convert.

The cost: ad spend with nothing to show for it.

📉

"I am spending, but I do not know if it is working."

If you cannot say what it costs to acquire one paying customer, you are not running marketing. You are running an expense you cannot measure or scale.

The cost: budget burned without learning anything.

What You'll Discover

90 Minutes. 4 Decisions. One Locked Budget.

This is a working session, not a lecture. You will fill in your own numbers as we go.

Demand Mapping

Find out whether real people are already searching for what you sell, how many, and in which cities. You will leave knowing if your idea needs demand capture or demand creation, which decides everything that follows.

You walk away with: a one-page demand snapshot for your business.

Landing Page vs. Custom Website

A simple decision framework based on your stage, product, and launch timeline. Learn what a ₹10k page can do, what only a ₹80k site can do, and the exact point where upgrading makes sense.

You walk away with: a clear "build this, skip that" decision.

Unit Economics & CAC

Work out your margin per sale, how much you can afford to pay for a customer, and what ad budget gives you a realistic chance of breaking even. We do the math live, using simple numbers anyone can follow.

You walk away with: your maximum affordable CAC and monthly ad budget.

Vendor & Agency Vetting Checklist

The exact questions to ask before signing, the red flags in proposals, what a fair scope looks like, and how to tell a vendor who executes from one who just sells.

You walk away with: a checklist you can use on any quote you receive.

Hari • Workshop Host

Your Host

Hariprakash • Founder, Cecil Turtle

Digital Marketing • Branding • Web Development Agency, India

Cecil Turtle is a working agency, not a training company. Every day we build websites and landing pages, run Google and Meta ad accounts, and sit with business owners who are trying to make marketing pay for itself. This workshop is built from what we see on those calls: the same expensive mistakes, repeated by smart founders who were simply never shown the numbers.

Web DevelopmentLanding pages to full business sites
Performance MarketingGoogle Ads & Meta Ads for real businesses
Client ScalingStrategy tied to budget and CAC

You will get straight, jargon-free answers, including "you do not need that yet."

What You Get

₹5,000+ of Guidance. Yours for ₹150.

A consultant would charge for each of these separately. We keep the entry fee nominal for one reason: to fill the room with founders who are serious about acting.

90-minute live working session
Interactive, not a slideshow₹1,500
Landing Page vs. Website decision matrix
Know what to build for your stage₹1,000
CAC & budget calculator sheet
Plug in your numbers, get your ad budget₹1,000
Agency & vendor vetting checklist
Questions and red flags for every quote₹750
Live Q&A on your own business
Bring your specific situation₹1,500
One-on-One Consultation
Scheduled based on individual requests.Included

Indicative total value: ₹5,750

₹150

One-time. No subscription. No hidden charges.

Why ₹150? A small commitment filters out casual browsers, so the 25 seats go to people who will show up and apply what they learn.

Secure Checkout

Click any "Reserve Your Seat" button to open the payment window.

Questions

Frequently Asked Questions

Will there be a recording?+

Yes. Everyone who registers gets a private replay link for 7 days after the session. It is for registered attendees only and is not shared publicly. That said, the live session is where you get your own questions answered, so we strongly recommend attending live.

Can I ask questions about my specific business?+

Absolutely. That is the point of capping the batch at 25. There is a dedicated live Q&A block, and the exercises use your own product, pricing, and margins. If you share a short business description when you register, we can shape examples around the room.

What if I cannot attend on the day?+

Message us on WhatsApp at least 24 hours before the session and we will move your seat to the next batch at no extra cost. If you miss the session without informing us, the ₹150 is not refunded, though you will still receive the 7-day replay.

What is the refund policy?+

If we cancel or reschedule and the new time does not work for you, you get a full refund. The entry fee is nominal and intended to confirm commitment, so it is not refundable for no-shows or change of mind after the session begins.

Is this a sales pitch for your agency?+

No. The session is built so you can make good decisions with any vendor, including doing it yourself. If you later want help from us, that is your choice, and there is no pressure or pushy follow-up.

I have not launched yet. Is this still useful?+

It is ideal for you. Founders planning a launch in the next 30 to 90 days get the most value, because the website, ad, and budget decisions are still ahead of you and cheap to get right.

How do I join, and what do I need?+

After payment you receive the joining link and session details on WhatsApp and email. You only need a phone or laptop with internet, and a pen or notes app for the exercises. No technical knowledge required.

Still have a question?

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Before You Pay Any Agency a Rupee, Find Out What Your Business Actually Needs.